Blog Posts

Why letter writing is not yet extinct in communication

There are various ways of addressing customers directly, such as the telephone, an e-mail, social networks or personal contact at trade fairs. For reasons of data protection and advertising authorisation, however, many options such as e-mailing can no longer be used without problems in cold call acquisition. In the case of more personal measures such as a telephone call or direct contact at a trade fair, the time required is often too great, the costs unjustified or the implementation inefficient.


How to win the price competition - by not participating at all!

Whether in the sales process, in cold calling or in account management: sales people use the price of their product or solution as a sales argument too often. This puts them in a weak negotiating position and reduces their offer to the lowest possible cost.