Programme No. 6: Social Media Marketing Programme (SMMP) – Agency Service

Are the improvement of the reach of your marketing measures, the increase of brand awareness and the associated acquisition of new customers current challenges? Would you like to be more present in the social media?

With the right promotional measures, you can use your social media channels to increase your brand awareness and generate qualified leads. A high-quality profile promotes confidence building among your customers and potential prospects and has a positive effect on your reputation.

To achieve this, on top of the attractive presentation of your company, you need to create interesting and informative content with relevant calls to action and distribute it regularly and consistently. In this Programme, you will learn what these topics can be for you and how you can package them convincingly.

In order to make the most of the potential of LinkedIn, Xing and Co. for your company, you need a targeted and professional strategy. The goal of your social media activities is to increase brand awareness in the German-speaking market, to generate qualified leads and thus to make more first appointments in sales, which will allow you to close more business.

For this purpose, I have developed a Social Media Marketing Programme (SMMP) offer for small and medium sized companies, which serves to build up your reach with LinkedIn and Xing in the long term, thereby building a stable reputation and attracting new customers.

As an agency we take over the following work for you:

  • Setup or adjustment of your social media profiles
  • Coaching to create optimal profiles on Xing and LinkedIn
  • Regularly invite your network to follow your site
  • Editorial planning for regular contributions
  • 2x per month content posts with added value for your potential customers in the overall concept of your campaign
  • 2x per month curated posts on your campaign topic: We share interesting content, current and industry-relevant news with a short comment from you
  • Use of the commentary function, targeted dissemination and other promotional opportunities to motivate interaction
  • Share content with your company's marketing team or you personally for further use as a blog post on your website

The SMMP begins with a kick-off workshop for planning the campaign and jointly developing the content strategy. The measures are supplemented by regular coaching calls for the continuous improvement of the campaigns. You also get access to dashboards that precisely document the success of your social media activities as well as recommendations for action based on the controlling.

The goal is to get the first 100 followers of your site as quickly as possible and to continuously increase the number. This gives you increased visibility in your target group and additional leads.

Please contact me now to discuss the details.