Cold Calling should be done these days by addressing prospects on social media. For this, you need a compelling copy. To draft it, use the Diamond of Market Entry and the AIDA formula.

People do not want be sold to. Just one principle you have to keep in mind when doing cold calling. You will learn a few more cold calling mindset tips in this Video.

When you are cold calling to get meetings with prospects, always start by contacting them on social media. The challenge is to make them accept your invitation to connect, even if the don't know you. The trick is a very specific way of crafting your invitation so that your acceptance rates can be as high as 80%, at...