Why letter writing is not yet extinct in communication

There are various ways of addressing customers directly, such as the telephone, an e-mail, social networks or personal contact at trade fairs. For reasons of data protection and advertising authorisation, however, many options such as e-mailing can no longer be used without problems in cold call acquisition. In the case of more personal measures such as a telephone call or direct contact at a trade fair, the time required is often too great, the costs unjustified or the implementation inefficient.

This does not mean, though, that they should be neglected in further communication beyond the initial contact. Especially in the digital age, humanity and communication channels that go beyond short-lived and impersonal advertising are gaining in importance.

Therefore, in communication, whether with customers, potential leads or business partners: the more personal and direct, the better!

Sending a letter about a concern is often not even considered. Too slow the dispatch, too expensive the postage and too often the mail remains unanswered.

However, due to its haptics and rarity, a letter enjoys a completely different status compared to mass mailings, chain messages or social media postings. The time the author has to take is a sign of esteem and the sincere desire for successful cooperation with the recipient.

In the relationship with customers and business contacts, it is always an advantage if your counterpart feels valued and respected. In this way they convey not only trust but also a unique selling proposition and high quality.

With this special, decelerated way of communicating, you will remain in their memory, stand out positively and indirectly use customer loyalty to your advantage. Here it must be estimated in which cases a fast mail, when a personal call and when an individual letter are more appropriate.

Always follow the approach of giving. Do not give the impression that your primary goal is the sale of a service or the promotion of a solution. Instead, always focus on the added value for the recipient.