Get new clients fast

Grow your business profitably

Convincing instead of selling

Increase your share of wallet by 10% or more p.a.

Grow strategically - with the right products & services in the relevant markets

I'll show you how to turn your business into a great business!

I will support you individually and without risk.

Win more mega deals: Tools, tips and tricks! Click here for the free report.
Torsten Brumma, Inhaber, Geschäftsführer, SBS Datensysteme GmbH
Torsten Brumma, Owner, Managing Director, SBS Datensysteme GmbH

Very structured, valuable in terms of content and definitely with a sense of humor

Dr. Oliver Qurimbach, CEO ILC GmbH

I was impressed by Armin Rau and his Account Management Formula from the very beginning.

Clemens Schäfer, Founder & Managing Director, IT factum GmbH

Armin's large network of high calibre contacts in various industries helped me to get a clear picture of potential market segments that again had a very positive impact on developing the product the market really needs.

Sebastian Scheibe, Co-Founder and Managing Director, Vision11

Armin Rau convinces with his strategic, yet pragmatic approach when calling on new contacts within big corporations. Based on his intensive support, we were able to identify new sales potentials and to connect Vision11 to important decision makers in manufacturing as well as retail.

Thomas Bender-Hoffmann, General Manager and Head of Sales, ColorDruck Solutions GmbH

All in all, the seminar was pure gold for us. I can recommend it to anyone seeking to improve sales effectiveness in B2B.

Evangeline Sosing, Learning Program Manager, GoDaddy

[Armin] ensured that the skills are being applied and reinforced through dedicated coaching.

Birgit Henschel-Neumann, Managing Director EL-NET Recruiting GmbH

Without the support of Armin L Rau it would have been difficult to gain such client engagements

Alexander Bogner, Co-CEO INFOLOGIS AG

Armin has become more for us than just an agent for new client generation. Armin is our sounding board and trusted advisor.

Jürgen Samuel, CEO iQuest Group

I can highly recommend Account Management Formula for companies that are looking to introduce professional key account management

Marcell Faller, CEO sonoro audio GmbH

Working with Armin has not only been a great pleasure, but his sophisticated managerial skills have helped sonoro to win the hard fight for turnaround

Stefan Pütter, Managing Director and Owner mundo online GmbH

The value story we developed together with Armin helped us to grow significantly with new clients.

Sandra Fander, Account Manager Automotive, ILC GmbH

With Armin’s help, I have taken a quantum leap within just one year

opening doors, making you grow.
You own an SME in High Tech or Consulting and you don’t have the time to grow?

You own an SME in High Tech or Consulting and you don’t have the time to grow?

You have an SME but not enough time to take care of your growth?

You have built up a business in the last 5 to 10 years, are established,...

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New customers, more existing business, strategic growth, more effective telephone acquisition: I will get you there

New customers, more existing business, strategic growth, more effective telephone acquisition: I will get you there

To achieve these three targets, I have developed three programmes for you that will help you get there fast: New Client Formula (NCF) helps you to get first appointments quickly via cold calling, to develop good relationships and trust with new contacts via social media marketing and close deals reliably. Account Management Formula (AMF) is a 10-month coaching programme for newly appointed and experienced Account Managers who need to increase their share-of-wallet with their clients. Strategic Growth Formula (SGF) is a continuous coaching programme for company leaders who want to continue with aggressive growth and stay profitable...

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You benefit from 30 years of my experience

You benefit from 30 years of my experience

There are four kinds of value that I deliver to my clients:

- I help them find new clients
- I help them increase their revenues with new and existing clients
- I show them how to develop their business strategically.

These are the Business Coaching and Agency Service activities that form the first pillar of my business.

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Armin L Rau’s Account Management Formula is an excellent trilogy of learning, practicing, and sharing

Armin L Rau’s Account Management Formula is an excellent trilogy of learning, practicing, and sharing

"Even experienced Account Managers benefit from Armins Account Management Formula since he succeeds again and again in presenting new perspectives aspects to his coachees. He leaves already known conventional routes intentionally and questions the established approaches and attitudes. I was impressed by the enlightening moments that I had after each session."

Quote from Michael Köppel, Senior Account Director, iQuest Group

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