Very structured, valuable in terms of content and definitely with a sense of humor

I was impressed by Armin Rau and his Account Management Formula from the very beginning.

Armin's large network of high calibre contacts in various industries helped me to get a clear picture of potential market segments that again had a very positive impact on developing the product the market really needs.

With Armin Rau we have found a reliable and professional partner.

All in all, the seminar was pure gold for us. I can recommend it to anyone seeking to improve sales effectiveness in B2B.

[Armin] ensured that the skills are being applied and reinforced through dedicated coaching.

Nearly twice as many leads as expected.

Armin is a very authentic trainer, who ... gained the trust of our sales representatives and account managers.

His years of experience as a sales representative, consultant and manager were invaluable to us.

We use his tips and tricks again and again in our discussions with customers

I appreciate the way (Armin) jumped in and quickly understood my business.

With Armin’s help, I have taken a quantum leap within just one year