Get new clients fast

Grow your business profitably

Convincing instead of selling

Increase your share of wallet by 10% or more p.a.

Grow strategically - with the right products & services in the relevant markets

Book Free Consulting Session now
Torsten Brumma, Inhaber, Geschäftsführer, SBS Datensysteme GmbH
Torsten Brumma, Owner, Managing Director, SBS Datensysteme GmbH

Very structured, valuable in terms of content and definitely with a sense of humor

Dr. Oliver Qurimbach, CEO ILC GmbH

I was impressed by Armin Rau and his Account Management Formula from the very beginning.

Clemens Schäfer, Founder & Managing Director, IT factum GmbH

Armin's large network of high calibre contacts in various industries helped me to get a clear picture of potential market segments that again had a very positive impact on developing the product the market really needs.

Sebastian Scheibe, Co-Founder and Managing Director, Vision11

Armin Rau convinces with his strategic, yet pragmatic approach when calling on new contacts within big corporations. Based on his intensive support, we were able to identify new sales potentials and to connect Vision11 to important decision makers in manufacturing as well as retail.

Thomas Bender-Hoffmann, General Manager and Head of Sales, ColorDruck Solutions GmbH

All in all, the seminar was pure gold for us. I can recommend it to anyone seeking to improve sales effectiveness in B2B.

Evangeline Sosing, Learning Program Manager, GoDaddy

[Armin] ensured that the skills are being applied and reinforced through dedicated coaching.

Birgit Henschel-Neumann, Managing Director EL-NET Recruiting GmbH

Without the support of Armin L Rau it would have been difficult to gain such client engagements

Alexander Bogner, CEO INFOLOGIS AG

Armin has become more for us than just an agent for new client generation. Armin is our sounding board and trusted advisor.

Thomas Schamma, Director, ILC GmbH
Thomas Schamma, Director, ILC GmbH

His years of experience as a sales representative, consultant and manager were invaluable to us.

Marcell Faller, CEO sonoro audio GmbH
Marcell Faller, CEO sonoro audio GmbH

Working with Armin has not only been a great pleasure, but his sophisticated managerial skills have helped sonoro to win the hard fight for turnaround

Stefan Pütter, Managing Director and Owner mundo online GmbH

The value story we developed together with Armin helped us to grow significantly with new clients.

Sandra Fander, Account Manager Automotive, ILC GmbH

With Armin’s help, I have taken a quantum leap within just one year

Recently blogged

Conducting negotiations successfully:
The Seven Steps of Pipeline Management #5-7:
Selling packages instead of services
The Seven Steps of Pipeline Management #2-4:
opening doors. making you grow.

You have an SME and not enough time to take care of your growth?

You have built up a business in the last 5 to 10 years, are established, profitable and appreciated by your customers.

Then now is the time to take the next step to keep your business running and optimize it at the same time! Because standing still means going backwards.

Maintain your success in the long term and promote the stability of your business..

Let us talk about how you can address your central challenges..

...more

You want new customers, more existing business and strategic growth?

New Client Formula (NCF): get first appointments, build good relationships and close deals via cold calling

Account Management Formula (AMF): 10-month coaching programme to increase share of wallet

Strategic Growth Formula (SGF): for decision makers: continuous, strong growth and enhanced profitability

Outbound Sales Formula (OSF): do more business with both existing and new customers via telesales

...more

I will share my 30 years of experience with you

I help you and your employees

- in the acquisition of new customers through cold calling coaching and with agency services

- when expanding your existing business through account management training and coaching

- in strategic development through strategy coaching

- to achieve better prices and to deal with objections by learning to convince and sell based on the value

You can read more about my core competencies, other fields of activity, and my motivation...

...more

AMF: an excellent trilogy of learning, practicing and sharing experiences

"Even experienced Account Managers benefit from Armins Account Management Formula since he succeeds again and again in presenting new perspectives aspects to his coachees. He leaves already known conventional routes intentionally and questions the established approaches and attitudes. I was impressed by the enlightening moments that I had after each session."

Quote from Michael Köppel, Senior Account Director, iQuest Group

...more